Projects
I have many projects to highlight, get in touch to see more about my deliverables.
Digital Transformation - Entrepay
I led the end-to-end process of creating four new digital products and a full rebranding for Entrepay. This included defining brand positioning, building the new architecture, and designing user flows, journeys, and wireframes. Through user-centered methods, we conducted qualitative research, usability testing, and continuous micro-validations. The result was a refreshed institutional portal, a cohesive new visual identity, and product solutions aligned with both user needs and business goals.
Management Dashboards - Vale
At Vale, I helped design management dashboards for the Change Management team, aiming to improve visibility and oversight of internal transformation initiatives. I led interviews with leaders, gathered key requirements, and co-created prototypes to deliver clear, actionable dashboards. These tools consolidated essential metrics and supported high-level decision-making, ultimately increasing transparency and strengthening governance across the organization.
Bank Personas - alt.bank
I worked on a strategic project focused on understanding and segmenting the target audience for a growing digital bank. I facilitated stakeholder alignment workshops, conducted in-depth user interviews, and led behavioral analysis to uncover distinct customer profiles. The result was a set of detailed personas that helped guide product decisions, marketing strategies, and UX improvements — bringing clarity and real user connection to the design process.
